Thursday, January 14, 2010

Launch of BSA Motorsports

Corporate Alliances and the BSA Marketing Group are excited to announce the launch of BSA Motorsports. This program will begin its national inaugural season in March 2010 with the unveiling of the Boy Scouts of America's No. 19 entry into the IZOD IndyCar Series. The open-wheel series features the most technologically sophisticated race cars in our nation, and team-ing with Dale Coyne Racing (DCR) will provide an unparalleled opportunity for Scouting youths, volunteers, and councils to leverage this exciting and highly marketable platform.

By utilizing the excitement and high-tech nature of Indy-style racing cars as a platform to promote science, technology, and math to those involved in Scouting, this multiyear program will be foundational to reaching America's youths in 2010. Through this exposure, our goal is to increase youth interest in the concepts of engineering and math in ways that are fun and relevant to them.

The Boy Scouts of America's No. 19 IndyCar entry will compete in the 17-race 2010 IZOD Indy-Car Series schedule. Local Boy Scout members and volunteers will participate in exciting activities at the track and have other unique opportunities at all races. The team will appear at Scouting events, including the 2010 National Scout Jamboree.

Boy Scouts of America Races into a New Decade with Dale Coyne Racing
Connecting youth through leadership and education

IRVING, Texas - January 11, 2010 - The Boy Scouts of America (BSA) and Dale Coyne Racing (DCR) today announced that the two legendary organizations are teaming up to promote family fun and education through a new BSA IndyCar venture. Scouts can experience the BSA's No. 19 IndyCar entry throughout the 17-race 2010 IZOD IndyCar Series schedule, including the "greatest spectacle in racing," the Indianapolis 500.

The No. 19 car will help commemorate the 100th Anniversary of the BSA, the nation's largest youth-serving organization. The BSA and DCR plan to utilize the high-tech nature of IndyCar-style cars as a platform to promote science, technology, and math to those involved in Scout-ing.

"Racing is a modern-day way to connect with youths and to further Scouting's dedication to expanding tomorrow's leaders through education, math, science, and engineering," stated Chief Scout Executive Bob Mazzuca. "We are grateful to Dale and Gail Coyne and their entire racing team for making this incredible opportunity possible."

"This is a program with true heart," commented race team owner Dale Coyne, "from watching a young boy's first pinewood derby to helping him learn and apply the disciplines of science and technology using the excitement of IndyCar. The message we will convey is the significance of education and the value of preparing for a rapidly advancing hi-tech world."

Through the IndyCar program, Scouts and volunteers will have fun and exciting participation opportunities at the tracks throughout the year. The Boy Scouts of America and Dale Coyne Racing collaboration provides an unparalleled opportunity to reach out to America's youths with a strong emphasis on science, technology, engineering, and math.

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